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OUR PLANET

committed to a happier, healthier planet

We are dedicated to creating high-quality products that cater to the needs of our customers, while remaining rooted in our responsibility to be kinder to the planet.

our packaging

We've evolved our packaging with lower-impact, responsibly sourced materials that can be reused or recycled.

Our signature pink mailing bags are made with 50% recycled materials and our FSC-certified boxes are recyclable.

our footprint & impact

Transparency is at the core of our journey. We utilize The Textiles Pact Footprint Tool to monitor the carbon and water impact of every new collection in real-time, supported by annual Scope 1, 2 and 3 third-party partner calculations.

For FY24, we achieved a 5% absolute reduction in our total emissions reaching a total of 46,336 CO2e, ensuring our growth is balanced with measurable action for the planet.

our fabrics

Soft on you, softer on the planet.

We choose fabrics like GRS & RCS certified recycled fibres and TENCEL™ Modal, derived from controlled or certified wood sources.

What else are we doing?

Smarter Energy

We are transforming how we power our operations. At our Bromborough site, we’ve installed a cutting-edge Combined Heat & Power (CHP) unit to significantly increase energy efficiency across our warehouse and office. To further reduce our reliance on the grid, we have integrated solar panels.

Recycling & Waste

We consistently divert 99% of our UK waste from landfill in partnership with carbon-neutral company B&M waste management, recycling 79% and turning 20% into energy recovery.

Low-Impact Delivery

We offer lower-impact options like carbon-neutral DPD, InPost lockers and Click & Collection.

Read our Policies

MORE INFORMATION